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First half global lottery sales up 4.6%, buoyed by strong growth in Latin America and Asia Pacific

2012-5-23      View:

Following a sluggish start to the year, world lottery markets shook off their torpor and rebounded in the second quarter, resulting in a half-year on half-year increase in global sales of 4.6%. Latin American, Asia Pacific, and North American markets all performed strongly in the April–June period, while the African and European regions held steady.

Latin America was the star performer among the world’s lottery markets for the first half of 2013. Continuing on with the surge in growth witnessed in the first quarter of 2013, participating Latin American lotteries registered an aggregate increase in sales of 24.6% for the first six months of 2013, as against the first six months of 2012. Argentina’s Lotería Nacional Sociedad del Estado, which has recorded consistently strong sales growth since 2012, continued on with its now characteristically robust performance. It reported an increase in sales of 31% for the period January–June 2013, as against the period January–June 2012. The marked increase in sales at Lotería Nacional Sociedad del Estado can be partly attributed to modifications and improvements made to their product range, which has resulted in the provision of a better range of gaming offers to their customers. The strong performance of various concessions, such as the bingo halls of the city of Buenos Aires, also contributed to the increase in sales. For its part, Brazil’s Caixa Econômica Federal also enjoyed healthy sales growth, reporting an increase in sales of 12.5% for the first half of 2013, as against the first half of 2012. The growth in sales at Caixa Econômica Federal was bolstered by several special draws, including the inaugural Lotomania de Páscoa (Easter Lotto) draw.